ProblemSouthwest is the last major airline without assigned seating, and changing that now means admitting they are behind.
IdeaSouthwest Airlines invents assigned seating.
To cement the rollout as a historic milestone, we sent the CEO on a self-congratulatory press tour, positioning him as aviation’s next great visionary. His most impassioned (and occasionally unhinged) quotes were turned into out-of-home billboards, letting the world witness the “revolution” one soundbite at a time.
To mark the start of a new era, we gave early passengers a swag bag commemorating the launch of assigned seating—Southwest’s biggest change since in-flight peanuts.
