Art Director - CT Rivera Experience Designer - Laura Farina
Project Overview
Charged with devising a strategy to migrate members of the overlanding community from Reddit to a platform owned by Yeti, our team conceptualized NOMAD - an app under the YETI umbrella tailored for overlanders.
My Contributions
To ensure the app's optimal execution, my responsibility was to craft the branding guidelines and create the visual assets utilized in its development.
Overlanders are adventurers who travel long distances over land, valuing self-sufficiency, adaptability, and exploration. They prioritize durable equipment, embrace challenges, and cherish experiences of discovery in remote and diverse environments.
Overlanders
I deeply appreciate this assignment as it provided me with the chance to delve into how branding choices are shaped by a thorough comprehension of the end user. Our aim in creating this app was to evoke a sense of aspiration for newcomers to the overlanding community while also offering a welcoming haven for those deeply entrenched in it. This overarching purpose served as a compass throughout the entirety of developing these design guidelines, and I believe I successfully made decisions that would resonate most with the users we aimed to engage with.
Reflections
Want to work together?
If you like what you see and want to work together, get in touch!
